App Marketing is the vital part of the Mobile App development

Mobile App Development is indeed a huge and mandatory part for any enterprise to grow nowadays. Through the Aapplication Development Services, one can ease the woes of the users and stay updated with the services regularly. But, the benefits of the mobile application development is only available if the marketing strategies as per the market trends.

Just as for any website, SEO (Search Engine Optimization) is mandatory to get the insight of the searchers, similarly the ASO (App Store Optimization) for the Mobile Application is required. ASO is one type of the marketing strategy to crawl the mobile app up in the search list and to increase the number of downloads. ASO is purely based on the keywords, so one needs to understand user’s mindset and accordingly opt the keywords for the application development services.

There are multiple options for the mobile app development for the user’s demand so for the quick reach of the application services one needs to follow the following strategy of the app marketing:

Augmented Notifications

Notifications helps in the success of the marketing strategy. If the application push notifications are used wisely, it helps to boost the growth of your enterprise. Stats reflects that with the help of the notifications in the mobile app development, there is about 92% interaction with the users. Just as the e-commerce applications eventually sends the notifications to gain more buyers, you can also promote your brand and to enhance user engagement.

Linking

It is the strongest part of the app marketing strategy. This linking is not based on the Backlinking term of the website development. Through linking, one can directly share the content of the app store to the user searching it through the web. Thus, this helps the publisher to enhance the downloads rates not only from the app store but also from the web. For this strategy, it is necessary to have the content of the app as per the trends and also based on the application development services.

Pre-Launch the Prototype Version

Pre-launching the prototype or the beta version of the app is like the demo version. By this, one can get the feedback of the users and can improvise accordingly if required. Also, it creates the excitement for the users to use the final version. The prototype version is always profitable to the publishers.

Generate the Social Media Buzz

Social media being the important part of our daily life, helps to enhance the maximum reach to the users. Posting the tweets on social media regarding the features of the mobile app development helps to attract more users. But the post on the social media needs to be connected to the link of the app on the app store.

We, at Nectarbits, understand the importance of the above strategy, so while the launch of the mobile application development we look forward to all the above strategies. We look forward first to your profit from the application development services. Connect us today for your application development in any field.

We are waiting for your challenge for us.

Quick-tips to develop an app that is loved by your end users

The entire world has gone digital; consumers have started using devices like smartphones and tablets at every now and then. However, numerous entrepreneurs have started building consumer-friendly applications, be it for IOS or Android. And maybe this is the reason why good web Application Development Services are more in demand these days. But do you know what actually makes the difference? How to develop an app that is loved by your end users?

Here I would like to mention a few tips to keep in mind while developing an app

Specify the purpose- Whether you are developing a web application or one for your mobile, make sure to strategize in prior. Creating a clear view is really important; in fact, this is something that will motivate your end users to download it. Apart from this keep a close eye on your competitors so that you can come up with something that’s more interesting.

Whom are you targeting? - Defining your target audience can make work much simpler and better. Today, most of the application development service providers tend to choose their target audience and then develop accordingly. Take surveys, research well, get in touch with your customers for feedback, learn about their taste, what are they more likely to use IOS or android, and create an app accordingly.

Keep it sweet and simple- Although uniqueness is the key factor in the success of any application development, but at the same time one needs to keep it simple, consistent and user-friendly. In addition to this, you need to make it faster, better, more powerful and above all different from the rest apps that already exist in the marketplace.

Good Design- Apart from better functionality, you need to consider its aesthetics. Henceforth, several application development service providers suggest focusing on the end product and concentrate on how they will react / interact with your app.

Testing- Last but certainly not the least, you should always test your app in order to avoid bugs from disturbing the end user. Always keep this in mind that if the app user faces problems or issues, then it will directly effect on your company’s existing image.